What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Apr 8
Apr 8 Virtual product placement firm Mirriad unveils tech integration with Amagi

Jeremy Lockhorn

Apr 8
Apr 8 Dentsu Survey Finds 27% Of Consumers Have Used Generative AI Tools

Research and data

Apr 7
Apr 7 Papa Johns is launching its first NFT in the metaverse in partnership with OneRare

Apr 7
Apr 7 The Masters Brings Watson-Powered AI Commentary to its Mobile App

Apr 6
Apr 6 Levi’s Will Test AI-Generated Models to Boost Inclusivity and Personalization

Ralph Lauren Debuts In-Store Crypto Payments and NFT 'Gifts' in Miami

Apr 5

Apr 5 Ralph Lauren Debuts In-Store Crypto Payments and NFT 'Gifts' in Miami

Apr 5
Apr 5 Meta wants to use generative AI to create ads

Jeremy Lockhorn

Apr 4
Apr 4 ChatGPT Testing New Brand Integrations via API Plugins

Examples, Tech News

Apr 4
Apr 4 Singapore Tourism Board Leans Into AR

Walmart VP on the Retail Giant's Use of AI

Apr 4

Apr 4 Walmart VP on the Retail Giant's Use of AI

Highlights From Metaverse Fashion Week 2023

Apr 3

Apr 3 Highlights From Metaverse Fashion Week 2023

Kansas City Royals Bring Augmented Reality to Home Games

Apr 3

Apr 3 Kansas City Royals Bring Augmented Reality to Home Games

Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Nov 2

Nov 2 Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Forever 21 Jumps Into Roblox

Jan 3

Jan 3 Forever 21 Jumps Into Roblox

H&M Opens Its First Store in the Metaverse

Jan 2

Jan 2 H&M Opens Its First Store in the Metaverse

Jeremy Lockhorn

Sep 18
Sep 18 JCPenney Sees Cart Abandonment Drop 18% With Predictive AI

Jeremy Lockhorn

Papa John’s Reaches 25% Conversion Rate with AR Campaign

Apr 4

Apr 4 Papa John’s Reaches 25% Conversion Rate with AR Campaign

Virtual Stores Picking up Steam Amid Pandemic

Nov 28

Nov 28 Virtual Stores Picking up Steam Amid Pandemic